Challenge
Present an appealing product alongside mandatory, yet less desirable options and intricate payment structures, without overwhelming the user. Usability tests favored a step-by-step "wizard approach" for product configuration, while conversion optimization suggested an approach allowing advancement without making any choices.
Solution
A flexible design that accommodates both approaches. This design can be adjusted based on the product being viewed, the user's navigation path, and ultimately, user profiling. This approach balances user preferences with business requirements, ensuring a smooth and efficient eCommerce experience.
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