Hi, I'm Anders Hansen
A UX and product designer with over 16 years of experience turning complex challenges into intuitive, business-driven solutions
My work spans the full design process—from user research, ideation, and rapid prototyping to usability testing and developer collaboration. Whether leading workshops, refining conversion flows, or aligning product strategy, I focus on bridging the gap between user needs and business goals.
StoryHunt
City exploring through immersive storytelling
At StoryHunt, an innovative startup that brings stories to life through a mobile app, one of my tasks was changing the app, to better fit our target customers needs.
FitnessX
Design system for new visual identity
When FitnessX got a new visual identity, I was approached to transform it into a digital design system and do a ux deep dive into their digital products.
StoryHunt
Content creation, sales tool and tour statistics
In developing a user-friendly CMS for StoryHunt, we faced unique challenges due to its complex workflow and numerous interactions. And most of our users were not exactly tech-savy.
MyBanker
Bridging the gap between users and bankers
As the Design Lead in the fintech company, I worked on B2C, B2B and internal support tools. This is an example of utilizing a robust design system and how big changes can be made quickly.
MyBanker
Creating loan offerings and onboarding customers
In order for the customer to get offers from different banks, an easy to use tool is needed for the banker to give an offer and onboard the user. This is a story of can happen if you dont do UX work.
Call me
A vital tool for reducing churn and enhancing customer satisfaction
Developing a cross-device self-service platform is an ongoing task. During my tenure at Call me, I undertook three major revisions and continuously added and refined functionalities.
Experience
2024-now
Senior Product Designer, Impactpool
Designing sector specific recruitment functionality for impact organizations, with advanced AI tools. Making life easier for job seekers looking to work in the sector, by letting organizations find your profile, getting recommended jobs and quick apply.
2022-2023
Senior UX Designer, StoryHunt
The design of an entirely new CMS for content creators, enhancing productivity and content management efficiency. A new app concept based on insights from interviews, design sprints, and guerilla testing, leading to improved user experience Marketing efforts including ad creation, landing page design, split testing, and new website.
2018-2022
Lead UX & Product Designer, MyBanker
Led a complete UI overhaul of the existing app to accommodate a new feature and enhance potential areas of improvement, boosting conversion rates from 22% to 37%. Created and implemented a new visual identity and design system. Conducted design sprint workshops, usability testing, and scripted user interviews.
2017-2018
Senior UX/UI Designer, Telia
Leading the complete redesign of the webshop, transitioning from a single product shop to a more modern solution with user profiles and a shopping cart. Prioritizing development efforts. Mapping user journeys and aligning digital campaign touch points.
2012-2017
UX/UI Designer & Developer, Call me
Involved in all digital initiatives, including eCommerce, self-service, native apps, web design, marketing, CRO, and leading the digital implementation of a new CVI.
2009-2011
Graduate, DONG Energy
Web development, usability testing, UX- and UI design, and project management. UX Lead on a smart home innovation project, overseeing everything from initial interviews, workshops, wireframes, and prototyping, to final design and implementation.
2009–2025 ©
All work by Anders Hansen
Hi, I'm Anders Hansen
A UX and product designer with over 16 years of experience turning complex challenges into intuitive, business-driven solutions
My work spans the full design process—from user research, ideation, and rapid prototyping to usability testing and developer collaboration. Whether leading workshops, refining conversion flows, or aligning product strategy, I focus on bridging the gap between user needs and business goals.
StoryHunt
City exploring through immersive storytelling
FitnessX
Design system for new visual identity
StoryHunt
Content creation, sales tool and tour statistics
MyBanker
Bridging the gap between users and bankers
MyBanker
Creating loan offerings and onboarding customers
Call me
A vital tool for reducing churn and enhancing customer satisfaction
Experience
2024-now
Senior Product Designer, Impactpool
Designing sector specific recruitment functionality for impact organizations, with advanced AI tools. Making life easier for job seekers looking to work in the sector, by letting organizations find your profile, getting recommended jobs and quick apply.
2022-2023
Senior UX Designer, StoryHunt
The design of an entirely new CMS for content creators, enhancing productivity and content management efficiency. A new app concept based on insights from interviews, design sprints, and guerilla testing, leading to improved user experience Marketing efforts including ad creation, landing page design, split testing, and new website.
2018-2022
Lead UX & Product Designer, MyBanker
Led a complete UI overhaul of the existing app to accommodate a new feature and enhance potential areas of improvement, boosting conversion rates from 22% to 37%. Created and implemented a new visual identity and design system. Conducted design sprint workshops, usability testing, and scripted user interviews.
2017-2018
Senior UX/UI Designer, Telia
Leading the complete redesign of the webshop, transitioning from a single product shop to a more modern solution with user profiles and a shopping cart. Prioritizing development efforts. Mapping user journeys and aligning digital campaign touch points.
2012-2017
UX/UI Designer & Developer, Call me
Involved in all digital initiatives, including eCommerce, self-service, native apps, web design, marketing, CRO, and leading the digital implementation of a new CVI.
2009-2011
Graduate, DONG Energy
Web development, usability testing, UX- and UI design, and project management. UX Lead on a smart home innovation project, overseeing everything from initial interviews, workshops, wireframes, and prototyping, to final design and implementation.
2009–2025 ©
All work by Anders Hansen
Hi, I'm Anders Hansen
A UX and product designer with over 16 years of experience turning complex challenges into intuitive, business-driven solutions
My work spans the full design process—from user research, ideation, and rapid prototyping to usability testing and developer collaboration. Whether leading workshops, refining conversion flows, or aligning product strategy, I focus on bridging the gap between user needs and business goals.
StoryHunt
City exploring through immersive storytelling
At StoryHunt, an innovative startup that brings stories to life through a mobile app, one of my tasks was changing the app, to better fit our target customers needs.
FitnessX
Design system for new visual identity
When FitnessX got a new visual identity, I was approached to transform it into a digital design system and do a ux deep dive into their digital products.
StoryHunt
Content creation, sales tool and tour statistics
In developing a user-friendly CMS for StoryHunt, we faced unique challenges due to its complex workflow and numerous interactions. And most of our users were not exactly tech-savy.
MyBanker
Bridging the gap between users and bankers
As the Design Lead in the fintech company, I worked on B2C, B2B and internal support tools. This is an example of utilizing a robust design system and how big changes can be made quickly.
MyBanker
Creating loan offerings and onboarding customers
In order for the customer to get offers from different banks, an easy to use tool is needed for the banker to give an offer and onboard the user. This is a story of can happen if you dont do UX work.
Call me
A vital tool for reducing churn and enhancing customer satisfaction
Developing a cross-device self-service platform is an ongoing task. During my tenure at Call me, I undertook three major revisions and continuously added and refined functionalities.
Experience
2024-now
Senior Product Designer, Impactpool
Designing sector specific recruitment functionality for impact organizations, with advanced AI tools. Making life easier for job seekers looking to work in the sector, by letting organizations find your profile, getting recommended jobs and quick apply.
2022-2023
Senior UX Designer, StoryHunt
The design of an entirely new CMS for content creators, enhancing productivity and content management efficiency. A new app concept based on insights from interviews, design sprints, and guerilla testing, leading to improved user experience Marketing efforts including ad creation, landing page design, split testing, and new website.
2018-2022
Lead UX & Product Designer, MyBanker
Led a complete UI overhaul of the existing app to accommodate a new feature and enhance potential areas of improvement, boosting conversion rates from 22% to 37%. Created and implemented a new visual identity and design system. Conducted design sprint workshops, usability testing, and scripted user interviews.
2017-2018
Senior UX/UI Designer, Telia
Leading the complete redesign of the webshop, transitioning from a single product shop to a more modern solution with user profiles and a shopping cart. Prioritizing development efforts. Mapping user journeys and aligning digital campaign touch points.
2012-2017
UX/UI Designer & Developer, Call me
Involved in all digital initiatives, including eCommerce, self-service, native apps, web design, marketing, CRO, and leading the digital implementation of a new CVI.
2009-2011
Graduate, DONG Energy
Web development, usability testing, UX- and UI design, and project management. UX Lead on a smart home innovation project, overseeing everything from initial interviews, workshops, wireframes, and prototyping, to final design and implementation.
2009–2025 ©
All work by Anders Hansen